Celebrate Your True Colors!

At Not Just North, we’re here to make sure you feel seen, heard, and celebrated with every handmade piece. Dive into collections crafted to embrace individuality and empower you to shine. This is more than jewelry and gifts—it's a joyful expression of YOU!!! - Justin

Shop All Product on the Journey! --->

My Story: Celebrating Authenticity, Connection, and Community

The journey of Not Just North began not as a business venture, but as a deeply personal narrative—a way of navigating a world where I often felt like an outsider. Over time, I learned the power of celebrating my own unique path and embracing a life that honored authenticity. Not Just North was born from that spirit: a brand that empowers each of us to live our own truth with our heads held high.

For me, this is about much more than crafting or creating; it's about creating pieces that inspire connection and spark meaningful conversations. My hope is that each item brings confidence to the wearer and opens doors to genuine, impactful exchanges. We’re all Travelers here, moving through life, each with our own story to tell. Together, we form a community where diversity is celebrated, where confidence is shared, and where everyone can feel safe to be exactly who they are.

At Not Just North, my mission is to provide a nurturing space for every Traveler to explore and embrace their unique identity. Let’s stand tall together, one piece at a time, as we walk this journey of authenticity and connection. - Justin

Not Just North is a Proud Supporter of safe spaces and safe places

Want to help other communities? Want to learn more? Click below to learn more about these safe spaces and space places and see how you can help, too!

Open to All

We are proud to be Open to All! Open to All is a national nondiscrimination campaign that believes everyone should be welcome regardless of race, ethnicity, national origin, sex, sexual orientation, gender identity and expression, immigration status, religion or disability. We believe we all have something to contribute. We believe we can all learn from each other. We believe that when we work together, when we value our employees, when we care for our customers and each other, we all thrive. Learn more at www.OpenToAll.com

Safe Space Alliance

What is the Safe Space Alliance?

The Safe Space Alliance is a LGBTQI+ led nonprofit organization that aims to help people identify, navigate, and create safe spaces for LGBTQI+ communities worldwide. Being part of the Safe Space Alliance is being part of a global and collaborative safe space community.

What is a safe space?

A safe space is a space where LGBTQI+ communities can freely express themselves without fear. It is a space that does not tolerate violence, bullying, or hate speech towards LGBTQI+ communities.

A safe space does not guarantee 100% safety, rather, it’s a space that has your back if an incident (violence, bullying, or hate speech) were to occur.

Not Just North is a PROUD member of the Safe Space Alliance. To learn more or make a donation, go to Safe Space Alliance.