Howdy!

Welcome to Not Just North!

I'm thrilled to have you accompany me as we honor the rich tapestry of individuals from diverse backgrounds, ages, genders, religions, ethnicities, and all the spaces in between. Thank you, Traveler!

About me:

From a young age, art has been a beacon of comfort and joy in my life. My journey through retail and visual merchandising nurtured a deep-seated passion for these fields, along with my love of the arts, sparked the dream of entrepreneurship. After working tirelessly in the corporate world for twenty years and a need for change, my steadfast dedication to art and my retail background illuminated the path forward, transforming my dreams into a concrete business reality.

My deep passion for connecting with individuals and uncovering their unique stories was the highlight of my retail career. It presented a chance to emphasize diversity, equity, inclusion, and belonging—values I'm integrating into my business's core. These exchanges have broadened my understanding of life's diverse journeys and underscored the timeless principle: Treat others as you wish to be treated.

Not Just North’s role:

So, what's the connection to Not Just North? It's simple. My ambition is to craft items that spread happiness to individuals from all walks of life. As we each journey through life, no matter our path, we all deserve to experience joy and to "Keep North," a motto that embodies staying true to oneself. So while we’re keeping our heads held high, we’re all still going about life in many different directions, thus giving Not Just North its name.